Millie Bobby Brown's humble shopping habits: Why she still shops at Target despite her fame
Despite her success and fortune, Millie Bobby Brown reveals her preference for shopping at Target, reflecting her humble upbringing and money-conscious mindset. Find out more about her thrifty habits and how they shape her financial decisions.

Millie Bobby Brown, star of Stranger Things and The Electric State, has become one of Hollywood's most successful young actresses. Yet, despite her rise to fame and a reported $10 million per film salary, she still remembers what it was like to struggle financially. In a recent podcast appearance, Brown opened up about how her upbringing, marked by financial hardship, still influences her approach to money today.
She shared how she remains grounded in her shopping habits, often opting for budget-friendly options like Target over luxury stores. Even with millions in the bank, Brown continues to be mindful of her spending. She admitted that she still seeks advice from her parents before making big purchases and tries to curb impulse buys.
Millie Bobby Brown: "I grew up with no money"
Millie Bobby Brown, known for her iconic role in Stranger Things, has certainly come a long way since her early years. Growing up with financial insecurity, Brown recalls how she and her family struggled to make ends meet. This background has heavily influenced how she approaches money today, even as one of the highest-paid actresses in Hollywood. She revealed in an appearance on the Call Her Daddy podcast that despite her success, she remains conscious of her financial decisions and always thinks twice before splurging.
Brown's money-conscious mindset is evident in her everyday shopping habits. While her husband, Jake Bongiovi, is more inclined to indulge in luxury shopping, Brown is much more practical, often choosing affordable stores like Target. In fact, she jokes about how she prefers to shop at Target for everyday items like socks, while her husband favors designer brands like Prada.
How Millie Bobby Brown manages large purchases and spending guilt
When it comes to larger purchases, Millie Bobby Brown takes a cautious approach. She revealed that when she made her first big buy with her Netflix earnings — a pair of Chanel sunglasses — she needed encouragement from her parents. Brown's reluctance to splurge is in line with advice from finance experts, who recommend taking a "cooling-off period" before making large purchases. This method helps prevent impulse buying and ensures that the purchase is a well-thought-out decision.
In a world full of impulse buys and instant gratification, Brown’s approach to finances stands out as a model of delayed gratification. She is known for implementing the 1% rule, a strategy that recommends waiting at least a day before purchasing anything that costs more than 1% of your gross annual income. This gives individuals the time to reflect on whether the purchase is truly necessary. Brown even extends this habit to helping her husband, Jake, curb his own spending impulses.