Trump 2028 merchandise sparks speculation over potential third term bid
As federal courts block key pillars of Trump's agenda and controversial pardons stir debate, new polls reveal a nation split caught between bold policy promises and deep constitutional concerns.
President Donald Trump has sparked speculation about a potential third term by launching "Trump 2028" merchandise through the Trump Organization's online store. The store features $50 red hats and $36 T-shirts with slogans like "Rewrite the Rules," amid Trump's repeated claims of considering another run despite the U.S. Constitution's 22nd Amendment, which limits presidents to two terms. Trump, now 78, has suggested he might exploit legal loopholes, including potentially running as vice president alongside JD Vance in 2028, then reassuming the presidency if Vance resigns.
The "Trump 2028" hats, priced at $50 and promoted by Eric Trump and the Trump War Room social media account, feature slogans like "Rewrite the Rules," suggesting a push to challenge the 22nd Amendment. Trump himself has sent mixed signals, at times entertaining the idea of a third term by referencing Franklin D. Roosevelt's four-term presidency before term limits were established, while at other times rejecting the notion, stating his intention to serve only one more term. The marketing campaign appears to blend political messaging with merchandise sales, leveraging Trump's popularity among his base while playfully, or seriously, testing the boundaries of presidential succession laws.
Trump 2028 merchandise sparks third term speculation despite constitutional limits
President Donald Trump, currently serving his second term, has hinted at the possibility of running for a third term in 2028, despite the constitutional limit set by the 22nd Amendment, which restricts presidents to two terms. He has claimed there are "methods" to achieve this and emphasized he is "not joking" about the proposal. In support of this idea, the official TrumpStore.com has begun selling "TRUMP 2028" hats for $50, featuring his son Eric Trump modeling the product. Supporters have considered several unofficial pathways to a third term, including constitutional amendments and strategic political maneuvers, such as Vice President J.D. Vance winning the presidency and stepping down. Allies like Rep. Andy Ogles have initiated legislative efforts, and Steve Bannon expressed his belief in Trump’s re-election prospects in 2028.
The Trump Organization has launched a new line of merchandise promoting a hypothetical 2028 presidential run by Donald Trump, despite constitutional limits that bar him from a third term. Items on sale include a $50 "Trump 2028" red hat, a $36 t-shirt with the message "Rewrite the rules," and an $18 pair of can coolers. The release appears to be a mix of political trolling and a profit-making effort, with Eric Trump promoting the merchandise online. Although Trump has publicly entertained the idea of a third term, which would violate the 22nd Amendment, he claims widespread support and insists he is not joking about it.
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Federal rulings challenge Trump agenda as public opinion shows divided support
On April 24, 2025, federal judges issued multiple rulings that blocked key facets of President Donald Trump’s agenda. These included halting a proof of citizenship requirement for voter registration, efforts to eliminate diversity and inclusion (DEI) programs in education tied to federal funding, and attempts to withhold federal funds from sanctuary jurisdictions resisting immigration enforcement. Additionally, courts demanded the administration repatriate deported migrants whose removal violated settlement terms.
President Donald Trump speaks at a rally following a series of federal court rulings that halted major parts of his 2025 agenda, reigniting national debate over his policies and legal boundaries. Photo: Trump store
A CNBC All-America Economic Survey found that 54% of the public are "comfortable and prepared to support" Trump as president. Majorities of those surveyed also support cutting individual taxes, increasing deportation of undocumented immigrants, reducing the size of government, drilling for more oil on federal lands, and cutting taxes and regulation for business. Where the potential agenda gets more contentious is most obvious in Trump's plans to pardon those convicted of crimes in the Jan. 6 Capitol riot. Just 43% support the move, with 50% opposing it, including 87% of Democrats, 46% of independents and 18% of Republicans. Support for raising tariffs is also more lukewarm, with 27% backing it outright and 24% saying it can be done later in the term.