And Boy Scouts? — Discover what happened with the inclusive rebranding and renewed commitment to youth development for its 115 years
Celebrating its 115th anniversary, Scouting America, formerly the Boy Scouts of America, has rebranded to emphasize inclusivity and continues its mission to develop character and leadership skills among today's diverse youth.
On February 8, 2025, the organization formerly known as the Boy Scouts of America celebrated its 115th anniversary by officially adopting the name "Scouting America." This rebranding reflects a broader commitment to inclusivity, welcoming members of all genders and backgrounds into its programs. The change signifies a pivotal moment in the organization's evolution, aiming to better serve today's diverse youth population.
The anniversary festivities were marked by nationwide celebrations, including the illumination of iconic landmarks such as Niagara Falls and the Empire State Building in red, white, and blue. These events not only honored the organization's rich history but also highlighted its ongoing dedication to character development, leadership, and outdoor exploration. As Scouting America looks to the future, it remains steadfast in its mission to prepare young people to make ethical and moral choices throughout their lives.
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A legacy of adaptation and growth
Founded in 1910, the organization has a long-standing history of adapting to societal changes. In recent years, it has implemented significant policy shifts, including allowing girls to join its programs in 2018 and welcoming LGBTQ+ members and leaders. These changes have been instrumental in fostering a more inclusive environment, aligning with the organization's core values of respect and equality.
The decision to rebrand as Scouting America underscores this commitment to inclusivity. By moving away from a gender-specific name, the organization aims to create a more welcoming atmosphere for all youth. This shift is not merely cosmetic but represents a deeper dedication to embracing diversity and promoting unity among its members.
Boy Scouts of America rebranding to more inclusive Scouting America. Photo: PBS.
Celebrating through service and community engagement
To commemorate the 115th anniversary, Scouting America organized a series of service projects and community events across the country. Scouts participated in environmental clean-ups, food drives, and educational workshops, embodying the organization's principle of service to others. These activities not only benefited local communities but also provided scouts with valuable experiences in leadership and civic engagement.
The illumination of landmarks in red, white, and blue served as a visual testament to the organization's enduring presence and impact. From Niagara Falls to the Empire State Building, these displays symbolized the unity and shared values that Scouting America promotes. The celebrations garnered national attention, reinforcing the organization's relevance in contemporary society.
Boy Scouts see a small membership uptick after rebrand to Scouting America. Photo: Regional Media News.
Looking ahead: A vision for the future
As Scouting America embarks on its next chapter, it remains focused on providing programs that equip young people with essential life skills. Emphasizing outdoor adventures, leadership training and community service, the organization seeks to prepare youth to navigate an increasingly complex world. By fostering an inclusive environment, Scouting America aims to empower all young people to reach their full potential.
The rebranding to Scouting America is more than a name change; it is a reaffirmation of the organization's dedication to inclusivity and excellence in youth development. As it celebrates 115 years of service, Scouting America looks forward to continuing its mission of building character, instilling values, and inspiring the leaders of tomorrow.