How Mother’s Day is celebrated in the U.S.: 3 popular traditions in 2025
Mother’s Day in the United States is one of the most cherished holidays of the year, rooted in history and marked by traditions that continue to evolve while honoring moms nationwide.
Mother’s Day 2025 in the United States will once again be celebrated on the second Sunday of May—this year, falling on May 11. Unlike fixed-date holidays, Mother’s Day follows a flexible calendar, and is widely regarded as one of the most emotional and significant family events in American culture.
The day has deep historical roots, tracing back to 1908 when Anna Jarvis organized the first official commemoration to honor her late mother’s work during the Civil War. By 1914, President Woodrow Wilson declared it a national holiday, recognizing the second Sunday in May as a time to celebrate motherhood and its enduring value in American society.
Three popular ways to celebrate Mother’s Day in the U.S.
Across the country, families celebrate Mother's Day with gestures of love and appreciation that often reflect long-standing traditions. One of the most common is the giving of flowers, particularly carnations, which have become symbolic of the day. Florists typically report some of their highest sales during this season, as many choose to express their gratitude through floral arrangements.
Another beloved tradition is the exchange of heartfelt cards—many of them handmade—filled with personal messages that convey affection and thanks. In addition, special meals play a central role: children and family members often prepare breakfast in bed or take their mothers out to brunch or dinner, making food a key part of the day’s celebrations.
Mother's Day is celebrated with various displays of appreciation and gratitude toward mothers in the United States. Photo: Cowichan Valley Citizen
A meaningful holiday with economic impact
While rooted in family and tradition, Mother’s Day is also one of the most commercially significant holidays in the United States. According to industry estimates, consumer spending for Mother’s Day 2025 is expected to reach approximately $35 billion, with strong sales reported in sectors such as floriculture, restaurants, electronics, and jewelry.
Retailers often offer exclusive promotions and discounts, capitalizing on the holiday’s emotional significance to boost sales. For many businesses, it represents a key opportunity to connect with consumers eager to honor the mothers and maternal figures in their lives through gifts and experiences.
