Chipotle introduces new protein option to customize your tacos, burritos and more - Check out which is this protein
Chipotle has launched a new protein option, offering customers more ways to customize their tacos, burritos, salads, and quesadillas, aligning with growing consumer demand for variety and sustainability.
Chipotle has expanded its menu with an exciting new protein option that allows customers to further customize their meals. Whether you're grabbing a taco, burrito, salad, or quesadilla, this fresh addition gives you more flexibility to personalize your favorite dishes. The fast-casual brand is known for its variety of high-quality ingredients, and this new protein offers another way to enjoy a flavorful, satisfying meal.
The move is a part of Chipotle’s ongoing efforts to cater to a wider range of dietary preferences and trends, while staying true to its commitment to fresh, sustainable ingredients. Customers now have even more choices when it comes to building their perfect meal, enhancing their dining experience at Chipotle.
Honey Chipotle Chicken. Photo: Bugdet Bytes.
New protein option meets consumer demand
Chipotle’s decision to add another protein option comes at a time when plant-based and flexible dining options are becoming increasingly popular. Whether you're a vegan, vegetarian, or someone just looking for a healthier meal option, the new protein aims to address these shifting preferences. Chipotle has a history of embracing new trends and listening to consumer feedback, and this latest update continues that tradition.
“Chipotle Honey Chicken was our top performing limited-time offer in test markets, and we’re excited for guests to taste this bold, new protein with their go-to order,” Chris Brandt, chief brand officer, said in a statement. “The delicate balance of heat and a touch of sweetness pairs perfectly with our real ingredients prepared fresh every day.”
Impact on the Chipotle experience
With this new addition, Chipotle fans can enjoy the same great taste they love, now with even more variety. The new protein option isn’t just for vegetarians or vegans—it adds a unique twist for anyone looking to spice up their usual order. The integration of this protein into the menu brings an exciting level of innovation to the fast-casual dining scene, ensuring that Chipotle continues to stay ahead of the curve.
Customers can try the ‘Most Popular Chipotle Honey Chicken Bowl,’ which is available on the Chipotle app and website for easy ordering. The bowl includes Chipotle Honey Chicken with white rice, black beans, fajita veggies, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese, and lettuce. Now, it’s bringing the already fan-loved chicken to nationwide menus and beyond to Canada, the U.K., France and Germany, beginning March 7. But, if you’re already salivating over the new limited-time protein, Chipotle Rewards members can try it early via the Chipotle app and website starting March 6.