food and drink

Meghan Markle's "As Ever" expands beyond kitchen staples: home goods coming soon

Meghan Markle's As Ever lifestyle brand is expanding beyond culinary products to include home goods.

Megan Markle's "As Ever" products completely sold out. Photo: People
Megan Markle's "As Ever" products completely sold out. Photo: People

Meghan Markle is taking her As Ever lifestyle brand to new heights by expanding into home goods. The Duchess of Sussex, who recently launched a successful line of culinary products, has now set her sights on the hospitality and home goods market.

With her recent product launch being a massive hit, selling out in just an hour, Markle is eager to build on her entrepreneurial success and introduce even more offerings for her growing fan base.

Megan Markle's 'As Ever' upcoming home goods

Megan Markle took to social media to tease us about one of her upcoming home products via Instagram. On a video shared on that app on April 1st, she is seen looking over the packaging of one of her products while a display is on the background.

In the display, you can see a white planter with a palm tree flanked by 2 hummingbirds appear, a favorite of Prince Harry and also the logo of her "Asever" This may be the one of the first items on the home goods line, which will have personal significance to the couple.

 Megan Markle may be teasing new projects on her Instagram reel. Photo: People

Megan Markle may be teasing new projects on her Instagram reel. Photo: People

Megan Markle's partnership with Netflix

Netflix has been an important factor in the "As Ever" success. Megan Markle explained that the partnership with the streaming giant was decided after meeting with Josh Simon, Netflix’s Vice President of Consumer Products.

She said their business model aligned with her vision and that the collaboration allowed her to have the reach and expertise she needed to scale her brand to a whole new level.

 "With Love, Megan" is Megan Markle's Netflix show. Photo: IMDb

"With Love, Megan" is Megan Markle's Netflix show. Photo: IMDb

Her docuseries, "With Love, Meghan" showcased many of her products, giving her the perfect platform to promote her business.