National Beer Day 2025: Which is the most popular beer in the United States?
Beer has been a staple in American society for centuries. New trends, including the rise of craft beers and low-alcohol options, show how tastes are changing. Discover which beer brands are most popular in the U.S. today.
Beer has long been a staple in the United States, beloved by many across the country. With a rich history and an ever-evolving market, the beverage continues to dominate social scenes, festivals, and casual get-togethers.
Recent studies have delved into beer consumption trends in the U.S., offering intriguing insights into which brands are most popular. As the beer market evolves, new preferences and habits are shaping the landscape of American beer culture.
The most popular beer in the United States?
A recent study has revealed which beer reigns supreme in the U.S. when it comes to Google searches. Miller, the Milwaukee-based beer brand, takes the top spot, leading the search trends by a significant margin.
To determine the most popular beers, Coffeeness, a German website known for its coffee discussions, examined data from YouGov's Popularity Ratings and Google Trends.
They looked into search habits by state to figure out which beers were searched for most frequently, with Miller emerging as the clear favorite across the country.
Miller emerged as the clear favorite, securing over 30 states (60%) of the votes. The report suggests that Miller's broad popularity can be attributed to its easy availability, reliable taste, and effective marketing.
Coors continues to maintain a solid presence in many states, largely due to its long history in the U.S. and ongoing strong advertising efforts. Similarly, Bud Light remains a cultural staple in the U.S. and is expected to stay a top contender for the foreseeable future.
Most popular beer brands in the United States. Photo: Coffeeness.
America's consume of beer
Beer is one of the oldest and most widely enjoyed alcoholic beverages in the world, and in the United States, it holds a special place as a go-to drink for many. The U.S. ranks second in global beer consumption, only behind China, according to World Population Review.
The beer market reached a valuation of $768.55 billion in 2022 and is projected to grow to $996.49 billion by 2030, with a compound annual growth rate of 3.3%, according to Vantage Market Research.
The increasing demand for beer can be attributed to several factors, such as rising disposable income, the growing popularity of craft breweries, and more people enjoying drinks socially. Additionally, low-alcohol and non-alcoholic beers are on the rise, especially among younger people who are more health-conscious.