Duolingo embraces AI to replace contractors and accelerate content creation

Duolingo, the popular language-learning platform, has announced a significant change in its approach to business. The company is shifting towards an AI-first model, meaning that it will gradually replace contract workers with AI tools.

This decision, announced by CEO Luis von Ahn in an all-hands email, reflects the company's commitment to leveraging artificial intelligence to improve efficiency and scale operations.

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Duolingo's AI-first strategy: replace contractors in content creation and other tasks

Duolingo plans to stop using contractor for repetitive and tedious tasks that can be automated by AI, including content creation. According to CEO Luis von Ahn, the changes are “about removing bottlenecks” so they can focus on "creative work and real problems" and assured the public they did not need to worry over the workers as this is not about "replacing Duos with AI.”

The AI-first approach is supposed to help employees concentrate on problem-solving and innovation, rather than spending time on manual, repetitive activities.

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Duolingo’s vision for the future: scaling faster with AI

CEO Luis von Ahn, explains that AI not only will be a tool to improve productivity, but that without it the company would struggle to meet the demands of their users. The use of AI can accelerate Duolingo's content delivery for the benefit of the company and learners.

AI will also play a key role in Duolingo's hiring process and performance reviews, as their goal is to ensure their teams are performing as proficiently as possible.