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U.S. alcohol ban in Canada: Bourbon and California wine pulled from shelves

Provinces including Ontario and Quebec have started removing US alcohol products from retailer shelves following Trump's announcement regarding tariffs.

Jack Daniel’s CEO Lawson Whiting called Canada’s move ‘disproportionate response’ to levies imposed by Trump administration. Photo: GLR Composition/AFP.
Jack Daniel’s CEO Lawson Whiting called Canada’s move ‘disproportionate response’ to levies imposed by Trump administration. Photo: GLR Composition/AFP.

In a bold response to escalating trade tensions, Canada has banned the sale of bourbon, California wine, and other spirits, effectively pulling these popular U.S. alcohol products from its shelves as of March. This decision stems from an ongoing trade dispute between the two nations, which has escalated in recent months. The ban has left consumers and businesses on both sides of the border scrambling for answers—and alternatives.

The Canadian government cited unfair trade practices and tariff imbalances as the primary reasons for the ban. This decision has sent shockwaves through the alcohol industry, impacting distributors, retailers, and consumers who rely on these products. Lawson Whiting, CEO of Brown-Forman, the maker of Jack Daniel's, said the removal of his company's whiskey from Canadian store shelves was “worse than a tariff.”

Canada bans U.S. alcohol

On March 4, the Liquor Control Board of Ontario (LCBO) announced on its website that it would be removing U.S. beverages from its offerings. This decision came in response to U.S. President Donald Trump’s implementation of a sweeping 25% tariff on Canadian imports to the U.S. that same day. Ontario Premier Douglas Ford had previously warned in January that if the tariffs were imposed, he would move to prohibit U.S. alcohol products from being sold in the province’s retail stores.

Bourbon and California wine are two of the most iconic U.S. alcohol exports, making them symbolic targets in this trade dispute. By targeting these high-profile products, Canada aims to pressure the U.S. into renegotiating trade terms. However, the ban has also sparked backlash from Canadian consumers, who rely on these imports for their quality and variety.

Many Canadians are disappointed by the sudden unavailability of their favorite bourbons and wines. Social media has been flooded with complaints, with some calling for a resolution to the trade dispute. Liquor stores and restaurants are struggling to fill the gap left by these products. Some are turning to local alternatives, while others are urging the government to reconsider the ban.

U.S.-Canada trade relations

The bourbon and wine ban is just the latest chapter in a series of trade tensions between the U.S. and Canada. While both nations have expressed a desire to resolve the dispute, negotiations have yet to yield a breakthrough.The Canadian federal government has announced retaliatory tariffs on tens of billions of dollars worth of American goods.

Meanwhile, U.S. alcohol producers are feeling the pinch as they lose a key export market. As tensions rise, businesses and consumers on both sides of the border could face further disruptions in trade and availability of products. All eyes will be on whether diplomacy can prevail—or if this ban is just the beginning of a broader trade war.