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Elon Musk revives X’s valuation to $44 Billion: A financial turnaround success

Elon Musk has revived X’s fortunes, pushing its valuation to $44 billion through bold AI moves, cost-cutting, and a fintech expansion. With investor confidence soaring and advertisers returning, X is positioning itself as a major tech powerhouse once again.

Elon Musk's leadership propels X to a $44 billion valuation, marking a major financial comeback for the platform. Photo: GLR News Composition /  Patrick Pleul / X
Elon Musk's leadership propels X to a $44 billion valuation, marking a major financial comeback for the platform. Photo: GLR News Composition / Patrick Pleul / X

Elon Musk's social media platform, X (formerly Twitter), has regained its original valuation of $44 billion, marking a significant financial turnaround since its acquisition in 2022.

Musk's cost-cutting and AI strategy drive X’s financial comeback

Following Musk's acquisition, X faced challenges, including advertiser departures and revenue declines. However, aggressive cost-cutting measures, such as workforce reductions, have improved operational efficiency, leading to an adjusted EBITDA of $1.2 billion in 2024.

Investor confidence has been bolstered by Musk's strategic initiatives, including granting X's investors a 25% stake in his AI startup, xAI, valued at $45 billion. This move has enhanced security for lenders and contributed to X's valuation recovery.

Trump's re-election boosts X as Musk pushes for AI and fintech expansion

The re-election of Donald Trump, whom Musk supported, has also positively impacted X by partially restoring advertiser relationships and increasing investor interest.

Looking ahead, X plans to launch "X Money," a digital wallet service, and integrate AI technologies to enhance user experience, signaling a commitment to innovation and diversified revenue streams.

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