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X’s financial turnaround: Inside Musk’s strategy to restore its valuation

Elon Musk’s X is back on track! Through bold financial strategies and cost-cutting measures, the platform has regained its $44 billion valuation. Investor confidence is rising, and X’s future as a multifunctional super app is closer than ever. Find out how Musk turned the company around and what’s next for the platform.



Elon Musk’s X sees a major financial rebound, regaining value through investor deals and AI investments, despite facing cybersecurity threats. Photo: GLR News Compisition/ EFE/ EPA/ Allison Robbert/ X
Elon Musk’s X sees a major financial rebound, regaining value through investor deals and AI investments, despite facing cybersecurity threats. Photo: GLR News Compisition/ EFE/ EPA/ Allison Robbert/ X

Since its acquisition in 2022, X (formerly Twitter) has faced a series of financial challenges that cast doubt on its viability. However, through a combination of cost-cutting measures and operational optimization, the platform has managed to regain its $44 billion valuation. Elon Musk implemented massive layoffs and budget reductions in non-essential areas, improving profitability without compromising long-term growth.

Strategic investments and revenue diversification: How X is strengthening its financial future

One of the most strategic moves was restructuring investor agreements, allowing stock exchanges that strengthened X’s financial stability. Additionally, the platform secured key funding by granting investors a 25% stake in Musk’s AI startup, xAI, valued at $45 billion. This agreement not only attracted capital but also reinforced the synergy between both companies.

Despite these gains, X still faces obstacles, particularly in advertising revenue. The departure of advertisers due to Musk’s controversial moderation policies significantly reduced income. However, the platform has diversified its business model with premium subscriptions and new features, including digital payments through the upcoming “X Money” service.

X’s evolution: From social media to a multifunctional digital powerhouse

X’s future is set on becoming a “super app” that integrates multiple services, from social media to financial tools and AI functionalities. This vision has sparked investor interest, seeing potential in the expansion of Musk’s digital ecosystem. With xAI’s growth and the development of new services, the company aims to establish a sustainable business model.

X’s resurgence marks a turning point in its trajectory, reaffirming Musk’s ability to revitalize tech companies. While challenges remain in cybersecurity and monetization, the company is positioning itself as a key player in the digital transformation era. Bold financial strategies and technological innovation could solidify its place in the market.