Starbucks unveils new dress code for employees in 2025: What you need to know
Starbucks is updating its employee dress code in 2025, with new guidelines for uniforms aimed at improving consistency, customer experience, and worker morale.
Starbucks is introducing an updated dress code for its employees across North America, set to take effect on May 12, 2025.
The new uniform guidelines are part of the company’s broader initiative to refresh its brand image and improve both customer experience and employee morale under CEO Brian Niccol.
Details of the 2025 Starbucks employee dress code
Starbucks' webpage states that all employees are required to wear solid black short or long-sleeve t-shirts. They are also giving their employees the option to choose from crew necks, collared shirts, or button-up styles and to pair them up with bottoms in khaki, black, or blue denim.
The company will also provide their workers with 2 free company-branded T-shirts to wear at work. The new dress code is part of a strategy to create a more consistent coffeehouse atmosphere for the customers and to standardize Starbucks' looks.
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Starbucks' improved employee benefits
Since taking over as CEO, Brian Niccol's top priority has been to revert Starbucks to its coffeehouse roots. To achieve this, the company has made several changes, among them reducing the number of complex menu items, restructuring staff roles and changing the dress code.
However, for Niccol employees well-being is very important, that's why the company has worked to enhance its employee benefits, including doubling paid parental leave starting this spring, demonstrating a strong commitment to improving workforce morale.